About us
Hello, we're Fets.
We make vet-formulated soft chews for dogs who deserve to feel good in their own fur. It started in a kitchen with one very itchy dog, and it hasn't stopped being personal since.
Our story
It started with one very itchy dog.
That's Moose — scratchy, snorty, couch-hogging best friend. A few summers ago his itching got so bad we tried everything: special shampoos, new diets, three different vets. What finally helped wasn't a miracle cure. It was consistency — the right ingredients, every single day.
The problem? Most supplements were either packed with fillers or impossible to get into him. So we built our own: vet-formulated, batch-tested chews that taste like a treat and pull their weight like a supplement should.
Today thousands of dogs get their daily chew. Moose still thinks they're treats. We're not going to tell him.
Our standard
Four things we hold ourselves to.
No certification body is making us do this. We just think a supplement should be able to explain itself.
Ingredients with evidence
Every active has published research behind it and a clear job to do in the chew.
Formulated with vets
Recipes developed alongside veterinarians, then dosed at amounts that actually matter.
Third-party lab tested
Every batch is checked by an independent lab before it ships. We don't grade our own homework.
Nothing extra
No fillers, no artificial colors or flavors. If it isn't doing a job for your dog, it isn't in the jar.