Ingredients

What's actually in the jar

Tap an ingredient to see what it does — and which chews it works in.

Omega-3 Fish Oil

Omega-3 Fish Oil

Skin & Coat

The classic for a reason — helps calm inflammation and keeps coats soft enough to brag about. Sourced from wild-caught fish and tested for purity, every batch.

Quercetin

Quercetin

Itch Relief

Nature's antihistamine, found in apples, red onions and berries. Helps keep histamine responses in the normal range — which is exactly what an itchy dog needs when pollen season hits.

Colostrum

Colostrum

Immune

First-milk goodness packed with antibodies and growth factors. Supports immune balance and a settled stomach — the foundation itch relief is built on.

Probiotics

Probiotics

Gut Health

Good bacteria for a happy belly. A balanced gut supports the whole immune system — because healthy skin starts on the inside.

Vitamin E

Vitamin E

Skin Barrier

An antioxidant that backs up the skin barrier, protects cells from oxidative stress and adds that brag-worthy shine to the coat.

Natural Salmon Flavor

Natural Salmon Flavor

Taste

The reason your dog thinks this is a treat and not the healthy stuff. Real, natural flavor — nothing artificial.

Prebiotics

Prebiotics

Gut Health

The dinner that feeds the good bacteria. Prebiotic fibers help probiotics settle in and do their job — a balanced gut starts with feeding the right guests.

Pumpkin

Pumpkin

Fiber

Gentle fiber that keeps things, well, regular. Helps firm up stools and settles sensitive stomachs — the unsung hero of happy walks.

Digestive Enzymes

Digestive Enzymes

Digestion

Little helpers that break food down into something the body can actually use — found naturally in papaya and pineapple. Easier digestion, fewer rumbly moments, more nutrients absorbed.

Ginger

Ginger

Settled Stomach

The classic stomach-settler. Helps calm queasy tummies and supports smooth digestion — especially handy for dogs with sensitive stomachs.

Glucosamine

Glucosamine

Joint Support

The building block of healthy cartilage. Supports smooth, comfortable joints — so stairs stay stairs, not obstacles.

Chondroitin

Chondroitin

Cartilage

Found naturally in cartilage and made by the body itself. Works alongside glucosamine to support the cushioning in joints and keep movement easy.

MSM

MSM

Joint Comfort

A natural sulfur compound that supports joint comfort and helps ease everyday stiffness — so play sessions can run into overtime.

Multivitamin Blend

Multivitamin Blend

Daily Nutrition

The daily crew from our Multivitamin chew: B-vitamins for steady energy, zinc for immune support and skin repair, and biotin for strong nails and a glossy coat. Everyday nutrition, nose to tail.

Our philosophy

Why these ingredients?

Thousands of supplement ingredients sound impressive on a label. We hold every candidate to three simple rules — and most don't make the cut.

1.

Proven first

Every active has published research behind it and a clear job to do in the chew. Trendy extras with thin evidence stay out.

2.

Dosed like it matters

An ingredient only works at the right amount. We formulate with vets to hit meaningful doses — not label-decoration sprinkles.

3.

Nothing extra

No fillers, no artificial colors or flavors. If it isn't doing a job for your dog, it isn't in the jar.

Now in chew form.

Four chews, all built from the list above — pick the one your dog needs.

ItchinessAllergy & Itch Soft Chews — Bye-Bye, Itchy Skin

Allergy & Itch Soft Chews — Bye-Bye, Itchy Skin

$39.95

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Gut HealthGut Health Soft Chews — Good Gut, Great Days

Gut Health Soft Chews — Good Gut, Great Days

$39.95

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Joint HealthHip & Joint Soft Chews — Zoomies, Not Ouchies

Hip & Joint Soft Chews — Zoomies, Not Ouchies

$39.95

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Daily SupportDaily Multivitamin Soft Chews — One Chew, All the Good Stuff

Daily Multivitamin Soft Chews — One Chew, All the Good Stuff

$39.95

SHOP NOW