Ingredients
What's actually in the jar
Tap an ingredient to see what it does, the dose behind it — and which chews it works in.
Omega-3 Fish Oil
Skin & Coat300 mg EPA + DHA per serving. These fatty acids get built straight into skin and immune cell membranes, where they help maintain a healthy inflammatory response — a more resilient skin barrier through seasonal ups and downs, and a softer, glossier coat. Sourced from wild-caught fish and tested for purity, every batch.
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Quercetin
Itch Relief100 mg per serving. Nature's antihistamine, found in apples, red onions and berries. This plant flavonoid interacts with mast cells — the immune cells that release histamine when your dog meets pollen, dust or grass — helping keep them calm and steady through the season.
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Colostrum
Immune200 mg per serving. First-milk goodness rich in immunoglobulins, lactoferrin and growth factors. It helps maintain the gut lining and supports balanced immune signalling — and since gut and skin are in constant conversation, a calm gut is a lot for an itchy dog.
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Astragalus Root
Immune Balance100 mg extract per serving. An adaptogen for the immune system: rather than switching immunity up or down, its polysaccharides and saponins help promote balance between the two arms that tip out of proportion in sensitive dogs — while supporting the body's own antioxidant defences.
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Turmeric Root
Soothing100 mg extract per serving. Curcumin works upstream, helping modulate NF-κB — the body's master switch for inflammation. That supports comfortable skin and joints for dogs whose itching turns into hot patches and restless nights. A concentrated extract, not kitchen-spice levels.
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Bromelain
Enzymes50 mg per serving. Pineapple-stem enzymes with two jobs: the classic absorption partner for curcumin and quercetin, and a helper for a balanced inflammatory response and comfortable digestion in its own right.
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Black Pepper Extract
Absorption5 mg per serving, standardised to 95% piperine. The doorman of the formula: piperine slows the rapid breakdown of plant compounds in the gut wall and liver, so more of what your dog swallows actually reaches the bloodstream instead of passing straight through.
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Zinc (Chelated)
Skin Barrier15 mg per serving. The cofactor behind the enzymes that build keratin and knit the skin barrier together. We use an amino-acid-bound (chelated) form, because that bond helps protect zinc on its way through the gut and supports better uptake.
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Probiotics
Gut Health2 billion CFU of multi-strain good bacteria per serving. Around 70% of immune tissue sits along the gut, where bacteria help train immune cells to tell friend from foe. A diverse microbiome supports measured responses to everyday triggers — because healthy skin starts on the inside.
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Vitamin E
Skin BarrierAn antioxidant that backs up the skin barrier, protects cells from oxidative stress and adds that brag-worthy shine to the coat.
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Natural Salmon Flavor
TasteThe reason your dog thinks this is a treat and not the healthy stuff. Real, natural flavor — nothing artificial, and no chicken or beef anywhere in the recipe.
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Our philosophy
Why these ingredients?
Thousands of supplement ingredients sound impressive on a label. We hold every candidate to three simple rules — and most don't make the cut.
Proven first
Every active has published research behind it and a clear job to do in the chew. Trendy extras with thin evidence stay out.
Dosed like it matters
An ingredient only works at the right amount. We formulate with vets to hit meaningful doses — not label-decoration sprinkles.
Nothing extra
No fillers, no artificial colors or flavors. If it isn't doing a job for your dog, it isn't in the jar.
Every claim, linked to the study behind it
Nine actives from our Allergy & Itch chew, each chosen for a reason — and every claim links to the published study behind it. Tap an ingredient and open The Research to read them all.
These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease. Studies cited refer to individual ingredients, not the finished product.
Now in chew form.
Built from the list above
Allergy & Itch Soft Chews
8.82oz / 250g / 100 chews
- Reduces Itching & Scratching
- Supports Healthy Skin & Coat
- Immune System Support
- Delicious Taste Dogs Love
30-Day Make-It-Right Guarantee









